FAQs

  1. Can I rely on Google to search social networks? No. There is a very good reason that Google’s 2010 revenue was $29 Billion. Google serves up search results that make them a tidy profit. You see what they want you to see.
  2. Hang on. Google searches Facebook posts, right? No. Facebook made an estimated $1.5 Billion in revenue in 2010 competing against Google for advertising dollars. Google and Facebook do not play nice with each other. That’s why Google launched its own social network, Google+, in 2011.
  3. Does Google search Twitter?  In July 2010, Twitter quietly shut down its feed of Tweet data that was being piped to Google. Twitter is still trying to figure out how to make the kind of revenue Google and Facebook do.  In fact, Twitter openly criticizes Google for favoring Google+ and Picasso content in Google search results.
  4. What about Yahoo, Bing, and the other search engines? See #1, #2, and #3 above. They work to please their shareholders, not for you.
  5. What about some of the paid search services out there? While there are a few online tools available for monitoring social media, they are generally inadequate in this dynamic landscape of social networks. Most rely heavily on automation to search and rank social media  communication. They are complex and designed for online marketing specialists or enterprises and their PR and marketing agencies.
  6. Can I rely on automated social network results? No. Automated
    results can be overwhelming and require a deeper level of manual review, screening, and prioritization. Most often, customers are left on their own to make heads-or-tails out of a bombardment of raw chatter delivered by automated systems.
  7. What about all the changes I hear about in social networks? Social networks are in constant flux. Remember, in social media,  you are the product – not the customer. Facebook, the most popular social network with over 750 million users worldwide, made two series of profound changes to its network already this year. Furthermore, users come and go, language, abbreviations, and social network dynamics change by the minute.
  8. How does BuzzSwat keep up with the social network changes? Our trained and certified social network developers know about the changes way before they become public. We make the necessary adjustments to continue providing up-to-the-minute search and analysis.
  9. How can I cut through the chatter and figure out what is important? It is tough. As social media becomes more popular, so too do automated services that mass-publish to social networks. Automated tweets, posts, article spinners, and back-linking services make automated filtering even less effective. So called “black hat” programmers take advantage of social media’s infancy to skew the organic nature of online chatter. BuzzSwat filters out automated posts for you.
  10. Should I really consider Social Media monitoring for Security purposes? Absolutely. Just ask New York City Mayor Bloomberg how important social media is. Social media continues to fuel the Occupy Wall Street movements across the country.